Brand identity for Elite Performance Sports Education and Training (EPSET).
EPSET delivers sports training sessions to engage with children, teens and adults in exercise or education. Training sessions offer the opportunity for attendees to flourish and develop in a variety of athletic disciplines.
The brand was designed to appeal to a wide audience in a range of contexts whilst still reflecting athleticism and sport through its form and texture. The logo is clean, simple and dynamic making it eye catching and visually memorable.
The bold forms used within the logo communicate a confident, professional and innovative brand. The clean and simple aesthetic is commonly used in the sporting industry and present a dynamic, athletic aesthetic. Bold colours and shapes can give the brand a powerful energy whilst still remaining clean and clear.