Brand identity, interior design, signage and way finding for E1 Business centre on Whitechapel Road.
Over the last 30 years the E1 area has become a creative hub for the UK and the world. The brand of E1 Studios gives the space a new direction without forgetting its past drawing inspiration from the surrounding area, specifically Brick Lane and its creative revolution. The fun, colourful and vibrant community is reflected within the studio in an original, contemporary and considered way.
Our first stop was to drop the Business Centre and convert to E1 Studios, next step was to give this new name supporting graphical components. The brand worked with shapes inspired by the stitch pattern from a sewing machine. Graphics were installed with stencils and free hand large painted shapes. Tiles in the reception area housed the bright and interesting shapes and patterns.