Brand identity, fashion label, range plan, website and photography for Axel Witsel and Nacer Chadli.

Fashion label ANother represents a collaboration between the two footballers Axel Witsel and Nacer Chadli. Studio Raw developed the ANother brand alongside a range plan, an entire range of clothes that supported the brand. The range is a selection of ‘quietly confident’ items combining classic cuts and colours with a vibrant, exotic edge. Each item, black on the exterior wore a vibrant print on its lining. Those wearing the garments, aware of the beautiful lining quietly confident underneath the simple classic black exterior. The prints were inspired by the backgrounds and heritage of Witzel and Chadli.

We proposed an alternative market plan to add to the unique, exclusivity of the brand. The strategy involved reaching out to the small audiences, via alternative channels to generate interest and curiosity in the brand. Each item would be batch produced and sold as a limited edition item. Only once the brand has a following would we go to mass market, by which time there would be a high demand.

We developed a digital platform to support the brand and display the fashion line. The website vision was similar to that of a digital publication, a place of interest, displaying trends and culture supporting the visual identity and culture behind the brand. The website not only displayed the fashion items for purchase but presented a music hub for DJ’s to upload their mixes.