Co-design workshop, brand identity and interior design at CaffA, the Albany.
Based in the heart of Deptford, the Albany is a performing arts centre with a history stretching back to the nineteenth century. Over the last few years, it has emerged as a new type of arts venue, one driven by the cultural diversity and creative mix of South East London. The Albany sits as a centre point of Deptford’s community, welcoming all to a programme of music, theatre and spoken word, gardening as well as an array of participatory projects. We were briefed to develop a new brand identity for the cafe, alongside re-designing its interior.
To initiate the project we conducted a co-design workshop aimed at understanding the needs and priorities of our client. Through a series of tailored activities we prompted a process of discussion and collective decision making about the current problems within the cafe. Our workshop aimed not only to identify and outline these key problems but to generate ideas about potential future solutions.
Alongside the workshop we designed a community consultation to engage with the general public and customers of the cafe. We designed four interactive graphic panels that remained within the space for three months prior to the design and production of the project. Our engagement identified the current perceptions of the cafe and allowed us to reconsider and refresh its identity.
The resulting cafe presents a welcoming and cohesive space with a clean and simple aesthetic and was produced using materials, services and products all sourced from within the Deptford area.
The custom bench cushions were fabricated by Liz, a local seamstress. Wooden benches were constructed by Happenstance Workshop, a design workshop based on Creekside. Plants were sourced and provided by the new florist on Deptford Market Yard. The construction and production team lead by the wonderful builder and carpenter David, who lives and works in Deptford. Our branded cushions were screen printed by a local printmaker, Hannah.
The locality of the project not only allows us to support local businesses but ensures the existing community remains part of the change and development happening within their area.